Why Choose Wholegrain Snacks

Why Are More People Choosing Wholegrain Snacks?

Snacking has changed. More people are looking beyond convenience and thinking about what their snacks are made from. For wellbeing-focused shoppers, that has helped bring wholegrain snacks back into the spotlight.

Fibre Is Having a Moment

In the UK, adults are advised to eat 30g of fibre a day, yet most adults average around 20g. The latest National Diet and Nutrition Survey also found that 96% of adults and children aged 11 to 18 are not meeting fibre recommendations.

That gap has made fibre a much bigger conversation for shoppers who want snacks that do more than simply fill a gap between meals

Why Wholegrains Appeal

Wholegrains retain more of the original grain, including the bran and germ. According to the British Dietetic Association, wholegrains can contain up to 75% more nutrients than refined cereals and provide fibre, B vitamins, essential fatty acids, protein, antioxidants and minerals.

For shoppers trying to make more considered choices, wholegrain snacks offer something familiar, versatile and ingredient led.

The Move Towards Simpler Ingredients

There is also growing interest in foods that feel less heavily processed. The Food Standards Agency reported that food prices and ultra-processed foods were the top two food concerns in March 2025, with 78% of consumers concerned about ultra-processed food.

That does not mean people are giving up convenience. It means more people are looking for everyday foods made with recognisable ingredients.

Where Stockan's Oatcakes Fit In

• Stockan's Oatcakes are made using wholegrain oats, fresh Orkney island water and traditional baking skills. The oats used are naturally high in fibre, making them a practical choice for anyone looking to bring more wholegrains into everyday eating.
• They work for quick lunches, desk snacks, picnic boxes, grazing boards, plant-based toppings and sweet or savoury pairings.
• From cheese and smoked salmon to hummus, peanut butter, fruit or roasted vegetables, oatcakes are far more versatile than many people realise.
• Wholegrain snacks are not new, but the way people are thinking about them is changing. For those looking for food that is straightforward, versatile and made with simple ingredients, oatcakes have plenty to offer.
• Stockan’s Oatcakes have been part of Scottish food culture for generations and still fit naturally into the way people eat today.